IKEA Singapore keeps creating new ads in reaction to Apple’s product advertisements. If you remember, Ikea’s Bookbook* video ad become a byword since it was launched. This time, Ikea introduces its pencil print ad which totally directs people’s attention from Apple Pencil to the Swedish company;
Meet the Ikea’s Desirable Pencil;
It’s totally limitless and free,
Small and easy to carry,
Of course with a good quality 😉
Have you recognized the ad from somewhere else ?